The commission model

This site is paid by affiliate commission, and it is paid by nothing else. When a reader follows a link from the offers board to an operator and later opens an account or deposits, the operator pays the site a share of the revenue that customer generates, and in some arrangements a flat fee for the introduction instead. There is no subscription, no premium tier, no charge to a reader for any page, calculation or tool on this site, and no advertising sold anywhere outside the board. If you never follow a commercial link, the site costs you nothing and earns nothing from your visit.

The model is the standard one across comparison publishing, and it carries an obvious conflict of interest that this page exists to state rather than soften. The publisher of a site that earns commission has an income reason to prefer offers that convert, and the operators who pay have a marketing reason to seek placement and prominence. A reader is entitled to know all of that before following a link rather than after, which is why the disclosure has a page of its own and why the board itself is labelled as commercial wherever it appears. Knowing how a recommendation is funded does not make the recommendation worthless; it makes it possible to weigh.

Ranking placement is bought

The position an offer holds on this site’s board is a commercial placement, and this page is the one place where that is stated without qualification, because naming the apparatus is the whole point of a disclosure. Operators pay for their slot on the board and for the prominence of that slot. The order in which offers appear is not the output of an independent test, not a market survey and not a verdict on quality. A reader should approach the board the way one approaches any paid listing: as a set of advertisers presented together, each carrying its own terms, none of them endorsed by their position in the sequence.

It follows that first place on the board is a fact about a commercial deal, not a claim about a package being the strongest on the market. The site does not pretend otherwise anywhere: the board is labelled commercial, it renders with its rank numerals and scores plainly visible, and there are no outbound operator links anywhere else on the site. Every route from these pages to an operator runs through the one clearly marked piece of commercial furniture, so a reader always knows the moment they are leaving editorial ground.

How the board and the prose stay separate

The score printed beside each offer on the board is an editorial judgement, and it is not for sale. An operator can buy a slot; it cannot buy a score it did not earn under the site’s published weighing of wagering multipliers, caps, expiry windows and the clarity of the terms themselves, and it cannot instruct the site to raise one. A paid slot with poor terms carries the score that poor terms deserve, printed directly beside the placement that paid for it. Where those two disagree on the same bar, the reader is seeing exactly the distinction this disclosure exists to draw.

The explanatory prose on this site follows its own discipline, by design. It describes the market in general terms: typical multiplier ranges, typical caps, typical expiry windows, what a licence would buy a reader that an offshore offer does not. It never names the operators standing in the board, never quotes their live terms in a paragraph and never counts their packages, so that a swap on the board cannot quietly make a sentence elsewhere wrong. The outbound links themselves are routed through this site’s own redirect, so the address shown on hover is a page on this domain, and every such link carries a rel attribute marking it as sponsored and nofollow. The redirect answers with a temporary hop to the operator named on the label, nothing more, and the same mechanism lets the site disable a link the day an offer is withdrawn.

The commercial terms attached to the board’s offers, the bonus sizes, the multipliers, the caps and the payment rails, live in the board and change often. They are supplied by the operators and updated as the operators update them. The prose deliberately carries none of them, which is why a change on the board never invalidates a page.

What does not change

Commercial arrangements on this site have limits that no payment reaches. Placement is bought; scores are editorial and stay editorial. A slot can be purchased; a favourable description in the prose cannot, because the prose does not describe board entries at all. An operator cannot instruct a revision to a page, cannot veto a passage and cannot purchase the removal of the licence labelling that appears on every commercial page. The disclosure itself, the aside on what the absence of a UK licence costs a reader, is not a negotiable element of any arrangement.

Nor does any commercial relationship alter the site’s standing refusals. Nothing here helps anyone get around a self-exclusion scheme, a payment block or any other protection, whatever an operator might prefer. Nothing is presented as tested play, because the site models terms and does not gamble. And the practical instruction that sits beside every offer holds regardless of who paid for the slot: verify the current terms on the operator’s own page on the day you intend to deposit, because the figure printed today may not be the figure printed then. A reader who knows that placement is bought, that scores are editorial and that links are paid can weigh the board for what it is, and the rest of the site exists to supply the figures for that weighing.

Further reading: about the site and its method, how to reach the publisher, and the responsible gambling page for the current UK support routes.